Sr. Manager of Commercial Finance
Title: Senior Manager of Commercial Finance
Location: American Fork, Utah
About the Role
We are seeking a highly analytical and commercially minded Senior Manager of Commercial Finance to partner with Sales and Commercial Leadership in driving profitable growth across our retail, eCommerce, and direct-to-consumer channels. This role will lead customer profitability analysis, trade spend management, pricing strategy, revenue forecasting, and financial decision support across some of our most important customers and growth platforms.
The ideal candidate brings significant Food & Beverage CPG experience, a deep understanding of retailer economics, and hands-on experience supporting major customers such as Costco, Walmart, Sam's Club, Target, Kroger, and Albertsons, as well as digital channels including Amazon, Walmart.com, TikTok Shop, and DTC eCommerce. This individual must be exceptionally strong in Excel, highly data-driven, and capable of translating complex analyses into actionable business insights.
Key Responsibilities
Serve as the primary finance partner to Sales, eCommerce, and Commercial leadership teams.
Lead customer and channel profitability analysis across retail, marketplace, and DTC channels.
Manage forecasting and reporting of trade spend, promotional investments, and gross-to-net deductions.
Evaluate pricing, promotions, assortment decisions, and customer investments to maximize profitable growth.
Support retailer negotiations and annual planning through robust financial modeling and scenario analysis.
Develop and maintain customer, channel, and SKU-level financial models to support strategic decision-making.
Provide actionable insights and recommendations to executive leadership regarding revenue, margin, and profitability performance.
Partner closely with Accounting to ensure accurate accruals and reporting of trade and contra-revenue programs.
Qualifications
Bachelor's degree in Finance, Accounting, Economics, or related field.
8+ years of progressive finance experience, including substantial experience within the Food & Beverage CPG industry.
Proven experience supporting large retail customers such as Costco, Walmart, Sam's Club, Target, Kroger, and Albertsons.
Deep understanding of:
Trade spend management
Gross-to-net forecasting
Revenue Growth Management (RGM)
Customer profitability analysis
Retail pricing and promotion strategies
Contra-revenue accounting
Expert-level Excel skills, including advanced financial modeling, scenario analysis, forecasting, and large dataset management.
Strong business partnering, communication, and presentation skills.
Preferred Experience
Hands-on experience managing and analyzing:
Trade promotions
Slotting fees
Early pay discounts
Customer rebates
Billbacks
Scan-downs
Promotional allowances
Volume incentives
Distributor and broker programs
Experience supporting eCommerce and DTC businesses, including familiarity with key digital commerce metrics such as:
Customer Acquisition Cost (CAC)
Lifetime Value (LTV)
Contribution Margin
Return on Ad Spend (ROAS)
Customer Retention
Subscription Economics
Marketplace Fees and Profitability
Digital Marketing ROI
What We're Looking For
A commercially savvy finance leader who understands both traditional retail and modern eCommerce economics, can navigate complex trade and promotional investments, and uses data to drive better business decisions. The ideal candidate combines deep CPG expertise with strong financial rigor, advanced Excel capabilities, and a proven ability to support profitable growth across large retail customers, online marketplaces, and direct-to-consumer channels.
About BUILT Brands
BUILT Bar is truly a standout among protein bars. With its exceptional nutritional profile and so many delicious flavors, BUILT Bar is the favorite protein bar of many discerning snackers, fitness trainers and fitness enthusiasts alike.