Title: Community Manager – Social Media
Location: American Fork, UT Must be onsite
Department: Marketing
Reports to: Senior Manager, Social Media

About BUILT

At BUILT, we don’t just make protein bars, we’ve redefined them. Our promise is to indulge the snacking senses in unexpected, better-for you ways. Our flagship BUILT Puff has 17g of protein and a light, marshmallow-y texture. You’ll see why so many people are loving our products and saying, “What the Puff!?” when they first try it. Our culture is fast-paced, fun, and driven. We move quickly, think creatively, and celebrate wins as a team. Headquartered in American Fork, Utah, BUILT is a place where big ideas meet bold execution, and ambitious people can make a real impact.

About the Role

BUILT is looking for a Community Manager to help turn our social channels into a true community engine. This role will lead day-to-day engagement across platforms, shaping how our brand shows up in conversation, building deeper audience connection, and transforming community interactions into actionable audience insight. This person will sit at the intersection of engagement, culture and audience intelligence managing community not just as a response function, but as a driver of discovery, loyalty and insight. From identifying cultural opportunities to surfacing signals that can inform content, product innovation and broader brand strategy, this role will help ensure the voice of our community actively shapes how we grow.

Key Responsibilities

Community Engagement
• Own daily community management across social platforms, including comments, DMs, and replies
• Build and maintain a distinct, engaging brand voice in the comment section that feels ownable and native to BUILT
• Foster two-way conversation with our audience and deepen relationships through proactive engagement
• Identify and engage superfans, repeat community members and creators to help strengthen brand affinity
• Flag and activate surprise-and-delight opportunities that reward loyal fans, celebrate community participation, and create memorable brand moments Conversation and Discovery
• Drive discovery for BUILT by showing up in relevant, trending conversations across social platforms • Spot reactive opportunities for the brand to participate in culture in real time
• Help expand reach through thoughtful engagement beyond owned channels Social Listening and

Audience Insight
• Lead social listening across trends, sentiment, audience feedback, and emerging cultural signals
• Turn community conversations into actionable recommendations for content, creative, product innovation, and broader marketing strategy
• Surface recurring audience needs, feedback, and behavioral patterns that can inform innovation, messaging, and future programming
• Partner cross-functionally to share community insights that influence decisions beyond social, including product, innovation, and consumer understanding
• Help build community listening into an always-on insight engine, ensuring audience signals continuously inform how the brand shows up and evolves

Community-Led Content Activation & Advocacy
• Support identification and amplification of UGC and community-driven content
• Partner with social and creative teams to bring audience-inspired ideas into the content pipeline
• Recommend and help execute community-first programs, including fan recognition, giveaways, and surprise rewards that turn engagement into advocacy
• Help activate and nurture community participation moments, challenges and advocacy opportunities

Qualifications
• Bachelor’s degree in Marketing, Advertising, or related field (CPG experience a plus).
• 3–5+ years experience in community management, social media, or digital engagement
• Deep understanding of platform behaviors, internet culture and emerging social trends
• Exceptional writing instincts with a strong feel for brand voice and conversation
• Experience with social listening and community management tools (Sprout, Sprinklr, Zelf etc.)
• Strong analytical mindset with ability to translate insights into action
• Passion for building community and creating meaningful brand participation online

What Success Looks Like
• Our comment sections feel active, ownable and unmistakably BUILT
• Community engagement drives discovery and strengthens loyalty
• Audience insights regularly inform content and social strategy
• Superfans and creators become active advocates for the brand
• Social feels less like broadcasting, more like participation
• Fans feel recognized and rewarded through thoughtful surprise-and-delight moments that deepen loyalty