Title: Consumer & Category Insights Manager
Location: Built Brands Corporate Office - American Fork, Utah
Shift: Hybrid with 3 days in the office

BUILT is one of the fastest-growing protein snack brands in the U.S., redefining better-for-you snacking through innovation, speed, and data-driven decision-making. Born as a DTC brand, Built has rapidly expanded across major retailers including Walmart, Sam’s Club, and Costco. We would love to have a talented Insights Manager come join our amazing team.

Role Overview

Built Brands is seeking a Manager of Consumer & Category Insights to support our continued retail growth. This role is primarily sales-facing, partnering closely with Sales and Category Management to deliver category storytelling, commercial insights, and customer-ready analytics, while also supporting Marketing with consumer and category insights.

Key Responsibilities

· Serve as a strategic insights partner to Sales, supporting sell-in, line reviews, and customer strategy.

· Lead analysis of syndicated data (Circana, SPINS, NIQ, Numerator) to identify category trends, competitive dynamics, velocities, and whitespace opportunities.

· Own category performance analysis across distribution, pricing, promotion, assortment, and shelf effectiveness.

· Develop executive-ready dashboards, scorecards, and recurring reporting to track KPIs and business performance.

· Deliver customer-facing insights that support sales presentations and retailer conversations.

· Partner with Marketing to translate consumer and category insights into brand strategy, innovation direction, and activation.

· Identify emerging consumer trends, unmet needs, and demand signals to support innovation and renovation efforts.

· Present insights and recommendations clearly and confidently to internal leadership and cross-functional partners.

· Continuously improve reporting processes, data quality, and analytical methodologies and to utilize various AI technolgies to increase efficiencies.

Qualifications

· 5–6 years of experience in CPG analytics, category insights, or consumer insights roles.

· Strong hands-on experience with syndicated data platforms such as Circana, SPINS, NIQ, and Numerator.

· Experience working with retailer data platforms and maximizing the value of a variety of data sources.

· Solid understanding of category management principles and retail analytics.

· Experience analyzing omni-channel and eCommerce performance metrics.

· Advanced proficiency in Microsoft Excel and experience with BI tools such as Power BI or Tableau.

· Ability to translate complex data into clear, compelling, and actionable insights.

· Strong communication and presentation skills with the ability to influence stakeholders.

· Comfortable working in a fast-paced, high-growth environment.

Education

Bachelor’s degree in Business, Marketing, Economics, Statistics, or a related field required. Master’s degree a plus.

About Built Brands

At Built Brands, we don’t just make protein bars—we’ve redefined them. Our culture is fast-paced, collaborative, and driven by innovation. Headquartered in American Fork, Utah, Built is a place where ambitious people can make a real impact.

This role is hybrid, with three days per week in the American Fork, Utah office.