Digital Marketing Specialist – Paid Social

Location: American Fork, UT
Department: Marketing
Reports to: Senior Manager, Social Media

About BUILT

At BUILT, we don’t just make protein bars, we’ve redefined them. Our promise is to indulge the snacking senses in unexpected, better-for you ways. Our flagship BUILT Puff has 17g of protein and a light, marshmallow-y texture. You’ll see why so many people are loving our products and saying, “What the Puff!?” when they first try it. Our culture is fast-paced, fun, and driven. We move quickly, think creatively, and celebrate wins as a team. Headquartered in American Fork, Utah, BUILT is a place where big ideas meet bold execution, and ambitious people can make a real impact.

About the Role

BUILT is seeking a results-driven Digital Marketing Specialist – Paid Social to help scale and optimize our paid social efforts across key platforms. This role will be responsible for optimizing campaigns that drive awareness and engagement while supporting full-funnel growth objectives.

You’ll work cross-functionally with brand, creative, social, and performance teams—and external agency partners—to bring data-informed, platform-native campaigns to life. The ideal candidate is analytical, creative, highly organized, and thrives in a fast-paced, test-and-learn environment.

Key Responsibilities

Paid Social Strategy & Reporting

·       Align with marketing and social teams on KPIs across Meta, TikTok, Snapchat, and YouTube to drive measurable business outcomes.

·       Internally share campaign reporting; identify trends, insights, and actionable opportunities.

·       Support a structured test-and-learn agenda, sharing key learnings that inform creative, messaging, audience strategy, and asset formats.

Ad Creation & Creative Collaboration

·       Partner with the social and creative teams to concept, develop, and test platform-native paid social ads (contextual, sequential storytelling, product-focused).

·       Leverage data and best practices to inform creative direction and messaging strategy.

·       Ensure creative assets are optimized for each platform’s format, behavior, and audience expectations.

Campaign Management & Optimization

·       Partner with agency partners to oversee paid social campaigns across Meta, TikTok, Snapchat, and YouTube.

·       Collaborate with brand and performance teams to align campaigns with business objectives (awareness, reach, engagement, video views).

·       Monitor campaign health and make proactive recommendations on creative to maximize results.

·       Proactively identify and activate culturally relevant moments, trends, and platform-native opportunities to drive incremental reach and engagement, while uncovering upside growth opportunities beyond planned media.

Agency & Cross-Functional Collaboration

·       Support paid social campaign execution, including trafficking media assets and quality assurance.

·       Participate in weekly agency calls and contribute to strategic discussions.

·       Develop a strong understanding of full-funnel paid advertising strategy to support broader marketing initiatives.

Qualifications

·       Bachelor’s degree in Marketing, Advertising, or related field (CPG experience a plus).

·       2+ years of experience in paid social, digital marketing, or performance marketing.

·       Media agency experience preferred.

·       Proven experience managing paid social campaigns on key platforms such as Meta, TikTok, Snapchat, and YouTube.

·       Strong understanding of audience targeting, segmentation, and optimization strategies.

·       Experience with creative testing frameworks and ad copywriting.

·       Strong analytical and reporting skills with the ability to translate data into insights and action.

·       Knowledge of paid social advertising tools and best practices.

·       Highly organized with strong project management skills; able to manage multiple campaigns and priorities simultaneously.

·       Disciplined executor and problem-solver with a consumer-first mindset.

What Success Looks Like

·       Consistently improving ROAS, CPA, and other core performance metrics.

·       Implementing structured creative and audience testing that drives scalable growth.

·       Clear, actionable reporting that influences marketing and creative strategy.

·       Strong collaboration across teams and agency partners.