TikTok Shop Manager

BUILT is a fast-growing protein snack brand redefining better-for-you snacking. We are looking for a TikTok Shop Manager to own and scale one of our fastest growing channels.

This role is responsible for driving revenue, managing affiliates and creators, overseeing merchandising, promotions, and leading bottom funnel, paid performance ad strategy for TikTok Shop. You will own the TikTok Shop channel end-to-end and work cross-functionally with marketing and other teams to maximize performance.

What You’ll Own

1. TikTok Shop Account Management

· Own revenue growth, channel performance & forecasting

· Manage product listings, promotions, pricing, and merchandising

· Optimize conversion through testing offers, bundles, and creative

· Ensure operational excellence, platform compliance, & account health

2. Affiliate & Creator Strategy

· Oversee our high-performing affiliate program

· Recruit, onboard, and manage creators to double program over next 12 months

· Track and optimize affiliate performance to increase performance by 50%

3. Performance Marketing Strategy

· Align affiliate efforts with ad campaigns to drive efficient CAC and ROI

· Monitor Bottom Funnel Ad Campaign Performance

· Analyze ROAS, NTB, LTV, and other performance metrics

4. Collaboration and Measuring Performance

· Manage relationships with TikTok Shop and Agency Partners

· Collaborate with internal teams: Marketing, Finance, Production

· Establish KPIs and accountability

· Build systems and processes that enable scale

What We’re Looking For

· 4-5 years of experience in Ecommerce, Social Commerce, Social Media

· 1-2 years of direct TikTok Shop experience

· 2+ years of people management experience

· Experience in managing and scaling affiliate programs

· Able to identify social trends and market opportunities

· Strong analytical and data-driven decision-making skills

· Entrepreneurial, ownership mindset with a bias for action

This is a high-impact role with clear revenue ownership and significant growth opportunity inside a fast-growing brand.

Location: In-office (American Fork, UT), Open to Remote for the right candidate

Department: Marketing

Team: Marketplaces

Reports to: Director, Digital Marketplaces